For the Easter season, premium Swiss chocolatier, Lindt, is once again partnering with Autism Speaks to raise funds and awareness for autism during the Easter season. This year, the iconic, #1 selling chocolate bunny in the U.S., Lindt GOLD BUNNY, is celebrating its 60th birthday, and the product is supporting the cause through donations from sales. In total, Lindt is committed to donating more than $125,000 to Autism Speaks this year. Since 2009, through the partnership, Lindt has raised more than $325,000 for the Autism cause.
Starting today and continuing through Easter, April 8, 2012, Lindt will donate:
- 10 cents to Autism Speaks for every Lindt GOLD BUNNY purchased in the United States, up to $100,000
- $2 for every Easter basket sold at Lindt Chocolate Shops, Lindt.com and through Lindt Chocolate R.S.V.P., Lindt’s home sales program
- $1 for every free Lindt Easter e-card sent, up to $5,000, to the organization, and up to $10,000 for consumers who use Pinterest to express their Easter tradition
Lindt is raising additional funds and awareness for Autism Speaks by hosting the third Lindt GOLD BUNNY Celebrity Auction. Kicking off on March 8, 2012, porcelain versions of the iconic Lindt GOLD BUNNY adorned with celebrity signatures will be auctioned off, with 100% of proceeds going directly to Autism Speaks.
“We are proud of our partnership with Autism Speaks,” said Thomas Linemayr, chief executive officer and president of Lindt USA. “The Lindt GOLD BUNNY, already known as a premium, beloved icon that helps families celebrate the Easter season, continues to give back by supporting this worthy cause.”
“Every day, thousands of people and families are affected by autism,” said Mark Roithmayr, president of Autism Speaks. “Lindt’s continuing support of Autism Speaks helps us to better serve the autism community.”
For more information on the Lindt and Autism Speaks partnership and related initiatives or Lindt GOLD BUNNY, visit www.LindtGOLDBUNNY.com.