Octopus Enrichment Program Begins at SEA LIFE Aquarium

Octopus Enrichment Program Begins at SEA LIFE Aquarium

(Press Release)CONCORD, N.C. (April 30, 2014) – Today, SEA LIFE Charlotte-Concord Aquarium (SEA LIFE) launched a new creature educational program, Octopus Enrichment. The program is designed to mentally stimulate SEA LIFE’s resident Giant Pacific octopus, Ruby. With proper engagement, Giant Pacific octopuses can develop the mental capacity of a five-year-old.


During daily enrichment sessions, Ruby will participate in solving puzzle-type activities with a team of trained SEA LIFE aquarists. Currently, the team is teaching Ruby how to “tentacle” paint onto paper by utilizing positive treat reinforcement. These activities will also acclimate her to being handled by the aquarist team, which is an important component in keeping Ruby happy and engaged.


“The Octopus Enrichment daily sessions are a great way for guests to see Ruby learn and grow at SEA LIFE,” said Dalia Goldgor, General Manager at SEA LIFE Charlotte-Concord. “The new program is an important component of ensuring Ruby will become strong physically and mentally. We look forward to seeing what she’ll be doing in a few months.”


Sister location SEA LIFE Aukland in New Zealand recently partnered with Sony and taught their Giant Pacific octopus, Rambo, to take photographs of visitors using a specially mounted camera in her tank.


SEA LIFE’s Octopus Enrichment program will occur daily at 2:15 p.m. and is open to all visitors. The sessions, led by a staff educator, will take place at Ruby’s tank in the Shipwreck area of the aquarium. To plan your visit or learn more, visit www.visitsealife.com/charlotte-concord.


About SEA LIFE Charlotte-Concord

SEA LIFE Charlotte-Concord is a 26,000-square-foot indoor aquarium with another 10,000 square feet planned for future expansion. This one-of-a-kind attraction allows visitors to experience the magical world beneath our seas with marine habitats, displays, and close encounters with thousands of sea creatures. SEA LIFE provides a glimpse of the diversity of marine life while also playing an active role in animal and environmental conservation. Visitors see strong evidence of SEA LIFE’s Breed, Rescue and Protect activities around the world, including new projects developed locally.


SEA LIFE is the world’s largest aquarium chain with over 45 attractions around the world. SEA LIFE Charlotte-Concord is the sixth SEA LIFE aquarium launched in the U.S. and parent company Merlin Entertainments’ 100th attraction worldwide. SEA LIFE Charlotte-Concord is located at Concord Mills, 8111 Concord Mills Blvd. in Concord, NC. For more information, visit www.visitsealife.com/charlotte-concord.


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